How America Is Bearing the Brunt of Trump’s Tariffs

  • U.S. Businesses and Shoppers Feel the Strain of Tariffs as Foreign Sellers Hike Prices
  • Tariffs Hit Home: U.S. Companies and Consumers Face Rising Costs
  • Foreign Sellers Push Up Prices, Leaving Americans to Shoulder Tariff Costs
  • American Firms and Consumers Pay the Price as Tariffs Drive Global Price Hikes

FRANKFURT/WASHINGTON, Oct 13 (Reuters) – U.S. companies and consumers are bearing the brunt of the country’s new import tariffs, early indications show, contradicting assertions by President Donald Trump and complicating the Federal Reserve’s fight against inflation.

Trump famously predicted that foreign countries would pay the price of his protectionist policies, wagering that exporters would absorb that cost just to keep a foothold in the world’s largest consumer market.

But academic studies, surveys and comments from businesses show that through the first months of Trump’s new trade regime it is U.S. companies that are footing the bill and passing on some of it to the consumer – with more price hikes likely.

“Most of the cost seems to be borne by U.S. firms,” Harvard University professor Alberto Cavallo said in an interview to discuss his findings. “We have seen a gradual pass-through to consumer prices and there’s a clear upward pressure.”

A White House spokesperson said “Americans may face a transition period from tariffs” but the cost would “ultimately be borne by foreign exporters.” Companies were diversifying supply chains and bringing production to the United States, the spokesperson added.

WHO IS EATING THE TARIFFS?

Cavallo and researchers Paola Llamas and Franco Vasquez have been tracking the price of 359,148 goods, from carpets to coffee, at major online and brick-and-mortar retailers in the United States.

They found that imported goods have become 4% more expensive since Trump started imposing tariffs in early March, while the price of domestic products rose by 2%.

The biggest increases for imports were seen in goods that the United States cannot produce domestically, such as coffee, or that come from highly penalised countries, like Turkey.

These price hikes, while material, have been generally far smaller than the tariff rate on the products in question – implying that sellers were absorbing some of the cost as well.

Yet U.S. import prices, which don’t include tariffs, showed foreign exporters have been raising their prices in dollars and passing on to their U.S. buyers part of the greenback’s depreciation against their currencies.

Meta plans to leverage your chats with its AI chatbot to target you with advertisements.

Meta plans to leverage your chats with its AI chatbot to target you with advertisements.

Meta Platforms has unveiled a new advertising strategy that could significantly reshape how users experience its apps. Starting on December 16, 2025, the company will begin using conversations from its AI chatbot, Meta AI, to personalize advertisements and content recommendations. This means that the questions, prompts, and interactions users have with Meta’s AI will become another data signal for tailoring ads across Facebook, Instagram, and potentially other platforms. For example, if someone chats with Meta AI about hiking trails or vacation destinations, they might later notice ads for hiking gear or travel packages appearing in their feed.

According to the company, this system is meant to refine personalization by relying not only on indirect signals such as likes, clicks, or browsing behavior but also on explicit interests revealed in conversations. Meta has long depended on advertising as its main revenue source, and this move underscores the company’s push to leverage the popularity of its AI assistant, which it claims already engages more than a billion monthly active users. By tapping into this conversational data, Meta can more accurately align ads with a user’s immediate needs and curiosities, making advertising both more targeted and more profitable.

Meta insists that there will be boundaries on how these chats are used. The company has stated that sensitive topics—including religion, health, sexual orientation, race, political views, or union membership—will not be factored into ad targeting. Furthermore, the change will only apply to interactions that occur after December 16; earlier chats will not be retroactively mined for ad signals. However, the company also confirmed that users will not be able to opt out of this policy if they choose to use the AI assistant. This lack of an opt-out option has already raised concerns among privacy advocates who argue that conversations should not be automatically funneled into an advertising pipeline without explicit user consent.

Interestingly, the rollout will not be global. Meta’s plan excludes regions with stricter privacy protections, including the European Union, the United Kingdom, and South Korea. These exemptions highlight how regulatory pressures are influencing how tech giants design and apply their data policies. In regions like the EU, privacy watchdogs are already scrutinizing Meta for its handling of personal information, and expanding ad targeting through AI chats could have sparked legal challenges under frameworks like the GDPR.

Still, for markets where the policy applies, the implications are significant. On one hand, it could lead to a more seamless user experience, with ads and recommendations that feel timely and relevant. On the other hand, it raises fresh concerns about the erosion of boundaries between private conversations and corporate surveillance. Critics warn that even if Meta excludes sensitive topics, the definitions of what qualifies as “sensitive” remain vague, and users might become more hesitant to engage in open, natural conversations with AI if they fear those words could later shape the ads they see.

Ultimately, Meta’s decision reflects a broader trend in the tech industry: as AI assistants become more deeply woven into digital life, the conversations we have with them are increasingly being treated as valuable data assets. Whether users embrace this new form of personalization or resist it as a step too far will likely determine how successful—and how controversial—this strategy becomes.

The Halloween industry is facing serious setbacks because of Trump’s tariffs.

The Halloween industry is facing serious setbacks because of Trump’s tariffs.

The Halloween industry, known for its creativity and seasonal excitement, is facing a harsh and unexpected challenge. Thanks to the tariffs introduced under the Trump administration’s trade policies, many businesses that bring spooky decorations, costumes, and party supplies to consumers are now struggling to stay afloat. What once was a booming seasonal market is now grappling with increased costs, disrupted supply chains, and uncertain futures.

Tariffs — essentially taxes on imported goods — were ramped up on many products coming from China, a primary manufacturing hub for Halloween merchandise. From intricately designed masks and animatronic props to plastic pumpkins and faux cobwebs, a significant portion of these items are made overseas due to lower production costs and specialized manufacturing expertise. However, when tariffs suddenly added extra fees on these imports, the cost of bringing them to U.S. shelves surged dramatically.

Small and medium-sized businesses in particular have felt the brunt of this economic squeeze. Many companies operate on razor-thin profit margins during Halloween season, relying on affordable imports to offer customers a wide selection at reasonable prices. With the tariffs inflating costs, retailers have faced a difficult choice: absorb the higher expenses and reduce profits or raise prices and risk losing customers.

One such example is a Santa Cruz-based horror merchandise warehouse filled with masks, movie props, and themed games. The owner describes the tariffs as a “real-life cash bleed,” highlighting how the added financial strain has cut deeply into his company’s revenues. His products, once competitively priced and accessible, now carry higher price tags that deter some buyers, reducing overall sales.

The ripple effects extend beyond just pricing. Tariffs have disrupted the delicate supply chains that many Halloween businesses rely on. Long-established relationships with overseas manufacturers have been strained or severed, forcing companies to seek alternative suppliers — often with higher costs or compromised quality. Some businesses have tried to shift production domestically, but replicating the specialized skills and economies of scale found in foreign factories has proven challenging.

Moreover, the timing couldn’t be worse. Halloween is a highly seasonal market, with a short but intense sales period in the months leading up to October 31st. Any disruption or cost increase during this window can have outsized effects on annual revenues and sustainability.

Industry analysts warn that continued tariffs may permanently reshape the Halloween market. Some companies may reduce the variety of products offered, focusing only on best-sellers or cheaper items. Others might scale back operations or even exit the business altogether, shrinking consumer choice and creativity in the industry.

On a broader level, this scenario exemplifies how trade policies, designed to protect domestic industries or reshape global economics, can sometimes have unintended consequences. While tariffs aim to level the playing field, they can also hobble industries reliant on global supply chains — including seasonal and niche markets like Halloween.

In the end, the spooky fun of Halloween masks and haunted house props masks a real economic challenge. Behind every costume and decoration is a complex story of manufacturing, trade, and business survival — one now shadowed by the toll of tariffs.